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CEO of Beximco Pharma speaks on capabilities of the company and
future opportunities
"Beximco Pharma has had an
extremely good year in 2005 and the successful floatation on Alternative Investment Market (AIM) of London Stock Exchange
has enabled us to progress our
strategic plans. We have continued
our growth into 2006, and
have already successfully
launched a number of new products;
most significant is the
introduction of our generic
bird-flu drug, Oseflu® in the
Bangladesh and other South East Asain markets. We believe,
Beximco Pharma has a strong
platform to continue to grow
profitably both in domestic and
international markets in the
years to come.”
Beximco Pharma:
25 years in Healthcare business: A journey of excellence
“Beximco Pharma has long enjoyed the reputation of being a leader in setting the trends in Bangladesh Pharmaceutical
Industry. 25 years have passed since we started our own operation. In the last 25 years we have led the domestic
Pharmaceutical market in several dimensions. Now we have undertaken further strategic expansions to position Beximco
Pharma among the top players in the global generic pharmaceutical industry.”
Distinguished operational capability
In 1980 we were small in operation but big in dreams and passionate with our vision - building a healthier tomorrow where our
fellow citizens will live longer, healthier and happier. Our activities have always been centered around developing core competencies
to deliver the best in the industry ensuring superior value and return to our customers.
Consistently delivering high quality products |
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We don't have any doubt on the quality of your products, but tell me how this product is clinically superior to other molecules.” This is the recognition that our sales & marketing people receive most when they interact with our valued doctors. In 25 years of operation in healthcare business, the trust and reliability on our products has emerged as one of our core competencies. Today, the name “Beximco Pharma” has become synonymous with ‘trust’ and ‘reliability’. Quality is our relentless passion. Quality is ingrained in our values and in all that we do. Our business processes and practices are designed to achieve quality results that would meet the expectations of patients and physicians by getting the highest quality products, and of shareholders and stakeholders through achieving returns. Today, our Neoceptin-R and Napa are top two brands by value in Bangladesh Pharmaceutical Market. Other brands in various therapeutic categories like Azmasol, Bexitrol-F, Amdocal, Atova, Bextram Gold, Neofloxin, and Omastin are also acclaimed by the doctors and patients both at home and abroad, due to consistent superior performance.
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| Professional Management Capability |
Beximco Pharma is the pioneer in implementing corporate governance to professionally run a company in Bangladesh. We believe that people invest their ideas and work in Beximco Pharma; so it is our responsibility to make it easier and convenient for them by providing an environment which fosters creativity, innovation, self-development and entrepreneurship.
Our human capital comprises of over 900 young and highly motivated executives who reflect a diversity of background, experience and perspective. They have shown their skills to guide our company to achieve our business goal to transform this company into a truly
international one. |
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Adopting innovation in manufacturing process
Capability to manufacture technology driven products |
Beximco Pharma has always been the pioneer in adopting innovative technologies
that introduced both sophistication and scale in our business processes.
Our focus on technology is intended to take our company to a standard which
would match with other top global generic pharma companies.
We have shown our capability in the past by installing our state-of-the-art MDI plant
and IV fluid plant in collaboration with Pamasol, Switzerland and Pharmaplan,
Germany, a sister concern of Fresenius AG, Germany.
We also focus on improving manufacturing efficiency to meet the challenge of
maintaining the bottom line of the business in an ever-changing competitive market
place. |
R&D capability in both formulation and API (Active Pharmaceutical Ingredients)
R&D is another area where we have already shown our capability and led the Bangladesh Pharmaceutical
Market in both formulation R&D and API R&D. Our formulation R&D capability is proven not only by the consistent
quality of our products but also by our ability to introduce hi-tech, specialized products and dosage
forms. The reverse engineering capability of the R&D team has enabled us to introduce innovative new products
to serve the ailing people at home and abroad
We believe, the investment in R&D unit to enhance our capability to reverse engineer and manufacture APIs
will ensure one of our major competitive edges in the coming years. We have also signed agreements for collaborative
research with leading international API manufacturers to strengthen our API pipeline in order to
fully capitalize the WTO patent opportunity.
Sales & Marketing capability focused on brand building
Our major strength is our sales and marketing team. Our marketing team is composed of
innovative people from diverse discipline. Because of the innovative & creative approach
adopted by our marketing team, we have been able to create many vibrant brands like
Napa, Neoceptin-R, Amdocal, Neofloxin, Tycil, Omastin, Azmasol, Bexitrol-F, Atova,
Bextram Gold etc. Infact, the ability of our sales & marketing team to differentiate our
brands even in a crowded generic market is our major competitive advantage.
Experience in foreign markets
Beximco Pharma always took the leading, proactive and pioneering role in exporting pharmaceuticals
from Bangladesh. We are pioneer in exporting APIs, IV Fluids and hi-tech specialized
products. We are the first pharmaceutical company in Bangladesh to enter CIS
countries. We are also pioneer to enter African markets. Beximco Pharma is the only pharmaceutical
company in Bangladesh having its operation in Singapore - one of the most
stringently regulated market in Asia. We are the only company in Bangladesh to supply
medicines to Raffles Hospital and KK Women & Children Hospital of Singapore. Beximco
Pharma is the only company in Bangladesh to receive highest national accolade -National
Export Trophy (Gold) for record three times for its outstanding contribution to pharmaceutical
export.
With our exposure, expertise and skills in overseas markets, we aim to further facilitate our
market expansion strategies in coming years.
Well established partnership with world’s leading pharmaceutical companies
Beximco Pharma has well established partnerships with some of world's leading pharmaceutical companies.
We started our journey partnering with Bayer AG of Germany and Upjohn Inc. of USA. We have also partnered
with Roche of Switzerland and Pharma Italia Carlo Erba of Italy. Today, we contract manufacture
world’s number one inhaler brand Ventolin for GlaxoSmithKline, and will soon commence to contract manufacture
liquid, cream, ointment and suppository products for Novartis. On the other hand, we have outsourced
two of our injectable products from Sanofi Aventis. These partnerships with world’s leading pharmaceutical
companies have enabled us to acquire expertise and skills of global standard.
Future growth potential
Domestic and existing export markets
Our past and present performances clearly suggest that we have ample scope to grow even in the domestic
as well as in our existing export markets. We have successfully continued our effort in registering products in
the overseas markets despite the fact that we do not have the capacity at present. We would also like to
explore all segments of the domestic market where our major competitors are presently enjoying free-hold
due to our absence in those areas. Moreover, we have already identified some attractive niche markets where
the investment is negligible as compared to its expected returns in terms of profitability. Once the new OSD (Oral Solide Dosage)
plant is operational and we have the capacity, we are confident, we will be able to capitalize on these opportunities
and increase our market share in the domestic market as well as in other existing export markets.
New export markets
Each year patents on pharmaceutical products expire with annual sales worth billions of dollars. Datamonitor
estimates that there are blockbuster drugs coming off-patent by 2007 which have sales in excess of US $82
billion. This will be one of the key factors which will help drive generic pharmaceutical growth over the next
decade. We seek to position Beximco Pharma to take advantage of this growing generic market by regularly
introducing new products in our existing and new markets. We believe our low manufacturing cost will provide
a competitive edge over our global competitors in any international generic pharmaceutical market.
Infact, export of off-patented products in the developed and developing countries will probably remain as our
single largest opportunity to grow exponentially.
As per TRIPS guidelines, Bangladesh as an LDC is now legally allowed to reverse engineer, manufacture and
sell generic versions of on-patent pharmaceutical products for domestic consumption as well as for export to
other LDCs. The 50 LDC countries represent a large market for pharmaceutical products with a total population
of over 700 million and with an increasing demand for quality healthcare.
Contract Manufacturing
Cost of medication is becoming a major concern even in the developed countries. This particular issue coupled with severe price
competition from the generic manufacturers has prompted a number of giant multinational companies to shift or outsource their
production from developed to developing and less developed countries, because of huge cost advantage. It is believed that the world pharmaceutical market will continue to see more consolidation than ever across the entire value chain of the pharmaceutical
business. Big companies will continue to look for suitable partners in their supply chain management in order to reduce their
cost of production.
Beximco Pharma has always operated like a ‘multinational’ in terms of professionalism and infrastructure so as to build the platform to become a global player. Management has adhered to international regulatory standards which is more preferable to our
international partners.
Today, we have already established ourselves as a reliable partner for a number of world’s leading pharmaceutical companies. These partnerships have given us expertise and know-how to contract manufacture products for reputed MNCs for the developed markets like UK, USA and Europe as soon as our new OSD plant gets certified by their respective agencies.
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